FAQ - Adwords Media

What is Pay Per Click - PPC?

The main search engines (i.e. Google, Yahoo & MSN) sell premium listings, on a cost per click basis.

When a potential customer arrives at your web site, they have already searched for products or services you offer. This makes them a pre-qualified lead, with a high chance of them purchasing your products or services.

Contact us for a free quotation to find out how search engine marketing would work for you.

What Adwords Media will do?

1. Create accounts and maintain existing account with the search engines
2. Produce a comprehensive list of relevant search terms
3. Write creative ad text for each search term
4. Provide detailed reporting including ROI & CPA
5. Manage bids on all search terms

Why should I use Adwords Media to manage my PPC accounts?

Managing multiple Par Per Click accounts and adjusting bids on hundreds of search terms can be labour intensive. We can remove that hassle from your company whilst reducing CPC's (Cost Per Clicks) and increasing ROI ( Return On Investment). This means that our service usually pays for itself.

How much does it cost?

Cost Per Click costs depend upon market sector and individual search phrases. Our fees are based on a percentage of your search engine spend.

How much you budget is up to you. The more the budget, the more click throughs, the more leads, the more sales.

I already do Pay Per Click Advertising - What can Adwords Media do for me?

If you already do search engine advertising, please feel free to request an estimated CPC from us. Due to the way we manage our accounts, on moving their Pay Per Click (PPC) accounts to Adwords Media, clients have reduced their CPC by 40% or more whilst at the same time increasing their ROI!

Our team of account managers will ensure we only bid on the terms that work for you, and ensuring we drive the maximum amount of traffic from those terms. Contact us for a free quotation to find out how search engine marketing would work for you.

How can I get Adwords Media to Optimise my website?

Either visit our contact us page or send us an email telling us about your web site requirements, or give us a call or contact us, and we will do the rest.

Do you offer any guarantees on your SEO services?

We don't offer guarantees the search engines change their algorithms now and again which means you might drop some places, this means your web site would need tweaking to recover your rankings which may take sometime to filter through. but we're confident that our ongoing Search Engine Optimisation carried out on your web site will get you excellent rankings.

Why only submit to the top 20+ when others offer 100+?

There are thousands of search engines online, but only a handful of search engines that are powering them all, so what we do is to target the handful that run them all, and get into those, and from there all the other search engines will pick up the details quickly enough. Besides, how many search engines can you honestly name?

Throughout the time your with Adwords Media our team of SEO Specialists will spend hours going over your pages checking and monitoring your placements within the search engines over the whole 12 months of our search engine optimisation campaign to ensure your website's popularity continues to grow, and that you are recieving keyword focusused traffic through to your website.

What Packages are available at what cost?

Although Adwords Media offer various levels of Search Engine Optimisation, we also try to base our Search Engine Optimisation prices on the individual web site. So, if you have a simple site, or want a simple site developed and optimised, it will cost you less than a site that's complex and needs more work to get it ranked well in the search engines.

How quickly can I expect to see results?

Results can be expected anywhere from 6 to 8 weeks. A website that isn't optimised may take upto a year to get picked up, Anyhow, it's a slow process and your visitor numbers should still be climbing constantly during your Search engine optimisation time with us.

When my website is optimised how long will I maintain positions for?

You could hold your position for many months or years without any additional work. There again, you could drop after a few months. A lot is down to the search engines and their algorithms. When this happens the web site will need tweaking to regain your rankings, which is our job. Google in particular is well known for changing its algorithms regularly.

I've been told I need hundreds of links from other sites?

The reason why links are important and a good indicator of search engine placement is quite simple. Link popularity can dramatically increase traffic to a particular web site. Not only will traffic be transferred from the linking website, but also Google Pagerank which is the measure of importance of your website. This is rated between 0 to 10 the higher the Page Rank the stronger the site. Ten links from good quality sites with good PR that are related to yours in some way is better than a hundred unrelated low page rank links .Here at Adwords Media we are very strategic as to where we link to and from your site. All the websites that we link you to are recognised online, relevant to your industry and have a good standing with search engines